Is it a case of the ‘what ifs’ or something else?

I’ve discovered that developing new products for an employer is a completely different ball game to starting my own business.  I have a business idea, in fact I have several, but why am I struggling to make progress? I know what I need to do but I am I really struggling to get anything done.

I’ve come to the conclusion that fear is my barrier.

In order to get started, I need to gather my supporting insights. I need to:

  • validate assumptions about my users
  • build my user profiles
  • research and understand the competitors – direct and indirect

Avoidance

fear_ahead_sign
fear ahead

Rather than just get on with it, I’m sitting here writing a blog about it.  It’s clearly an avoidance technique.  Is it fear that is holding me back? What if no one wants to use the service I am offering? What if the market doesn’t exist? What if there are already lots of competitors? What if, what if, what if?

I am overwhelmed by the ‘what ifs’ and it is starting to drive me a little bit crazy.  If I am really honest about it, I truly believe there is a market for the service I want to deliver and there are few UK suppliers, if any (I have already done a bit of research) so what’s the real problem?

Do I fear failure?  Well no, because I have already said that this is very much my first project and I need to do it to learn from it.  So what exactly is my problem?

A lot of my anxiety is around starting an online business and the legalities and technicalities behind it. I did some research into starting an online business but I don’t feel the information is sufficient and I am not confident with what I have read. I think this is what I am truly avoiding. I need to speak to someone who has done this before, who can provide the advice I need to crack on, as this avoidance technique is hampering my progress.

Reaching out and asking for help

Some people have no problem asking for help, in fact a colleague of mine drives me insane as her first thought is always to ask someone else rather than to turn to her own internal ability. I, on the other hand, am used to being self-reliant.  I rarely rely on others for anything and this can hamper.  I recognise this as a weakness and is one I need to face head on if I am going to make progress faster.

There are so many different levels of fear, but fear is a good thing.  If I wasn’t aware of it, I wouldn’t know how to really challenge myself. I am therefore going to set myself a task of identifying potential mentors by mid September as I am going to require assistance in quite a few areas.  Asking for help is not a weakness but a necessity in growth and development.