My personal brand

This week I attended a workshop entitled “What’s your big idea” held by The Happy Startup School.  I’d registered to attend a couple of weeks ago when I was looking for networking opportunities without a BIG idea to hand.  At the time I thought it might be good just to go along and see who else was there and absorb.

A few days earlier, whilst at work, I was discussing a major barrier to future proofing the organisation and how this problem might be solved.  Thinking about that, I saw an opportunity – a startup opportunity, so I used that as my big idea.

I actually had another idea en route but that one is far more challenging.  In short, I am suddenly having ideas. Not lots, but some, and that’s a good start.  I feel alive. I haven’t felt this way for such a long time.

The workshop

The session was very practical and required a lot of brain work.  Despite the fact that I had previously covered some elements as part of my recent things to do, I still found it challenging because I was discussing it with someone rather than just working on my own and we were approaching it differently to how I’d previously covered the exercise.

One of the tasks was about identifying our values.  Your values are the things that you believe are important in the way you live and work.  They should determine your priorities and deep down they’re probably the measures you use to tell if your life is turning out as you want it to. Your values define your character.

They impact every aspect of your life:

  • Personal and work behaviours
  • Interaction with friends, family and colleagues
  • Decision making processes
  • The direction you take in life

We talked about Why, How, What.  Although I had done this before, I didn’t really appreciate its meaning until Carlos, our trainer, talked us through it.

I was interested in finding out more so I watched Simon Sinek’s TED talk  How great leaders inspire action.

“People don’t buy what you do, they buy why you do it.”

If you don’t stay true to your values, you are less likely to persevere.  You have to truly believe in what you are doing.

Who am I?

Why do I do what I do? My Vision and Mission

My vision is of a world where everyone has the power to create opportunities for themselves and to achieve their dreams.

My mission is to empower people by providing them with the skills they require to help themselves.

How do I do it? 


My values: collaboration, sustainability, honesty, accountability, Empowerment, ambition.

My behaviours: I am enterprising, resourceful, adventurous and solution focused.

What do I do?

I listen to other people’s goals and help them identify what skills they require to achieve their goals. But as I am a firm believer that you create your own fate, people need to be responsible for themselves.

Good things do not just happen; people need to want it and they have to take the right steps. I help them take those steps.

I have been doing this in everything I do. I’ve only just realised it. So this is who I am.

This got me thinking about My Big Idea and whether it fit with who I am. I think it does. Ultimately it is about enabling people to help themselves. I am therefore progressing this tennis ball.